Which of the following is a common tool for monitoring online customer feedback?

Monitoring online customer feedback is essential for businesses to understand customer preferences, improve products, and enhance overall customer satisfaction. Social media platforms serve as a common tool for this purpose because they facilitate direct interaction and engagement between businesses and customers. Customers frequently express their opinions, share experiences, and provide feedback on these platforms, making them valuable sources of real-time information about consumer sentiment.

The ability to track comments, reviews, and general discussions regarding a brand allows businesses to promptly address concerns, celebrate positive feedback, and adjust marketing strategies to better align with customer expectations. This direct line of communication is a key aspect of modern customer relationship management.

In contrast, inventory software focuses on managing stock levels and product availability, while time management apps help individuals or teams improve productivity and efficiency in planning. Financial forecasting tools analyze financial data to predict future trends and are typically concerned with budgets and financial health rather than customer feedback. Therefore, these alternatives do not serve the purpose of monitoring online customer sentiment effectively.