What is NOT a characteristic of market penetration as a growth strategy?

Market penetration as a growth strategy focuses on increasing sales of existing products within current markets. It aims to boost market share by encouraging existing customers to purchase more or by persuading customers from competitors to switch brands.

Reaching new markets is not a characteristic of market penetration; instead, it falls under different growth strategies such as market development or diversification. Market development entails introducing existing products to new audiences, whereas diversification involves developing new products for new markets. Thus, the focus of market penetration remains on maximizing sales and presence in established markets rather than expanding to new ones.

Increasing sales in existing markets, lowering product prices, and improving product quality can all be strategies employed within market penetration to achieve growth, but reaching new markets does not align with this approach.